Introduction

Interested in the internet from an early age, I now hold around 9 years digital marketing agency experience. This experience covers a wealth of highly competitive sectors including Travel, Finance, Retail, Gaming and Recruitment for some of the UK's best known brands including many globally recognisable companies.

Project Highlights

During the course of my career spanning 9 years agency experience, I have been involved in a wealth of digital marketing projects for a significant number of blue-chip companies. This experience has allowed me to undertake projects seeking to gain solutions for a diverse variety of client needs. These include: business acquisition, branding, product development & expansion, market opportunity analysis & competitive intelligence. A small sample of these projects is detailed below (please click on the item heading for further details)

Thomas Cook

Following on previous experience with MyTravel, revenue from non-branded terms increased by 311% as search marketing campaigns were taken to increase Thomas Cook’s natural online presence and cement the company as the leading online travel agent.

Personal experience with Thomas Cook also included being asked down to speak at their internal E-commerce training seminar organised on their behalf by E-Consultancy.

HSBC

Involved in the entire design process for hsbc.co.uk. Dealing with various client management teams as well as creative, design and usability agencies to ensure a seamless site migration and thus an easy transition for both personal & business banking customers.

Authoring of several key consultancy pieces including keyword targeting strategies and competitive analysis.

Presentation of results to senior management teams within various brands: HSBC, HSBC International, HSBC off-shore, Marble, Partnership Card.

Bidmehappy

Pre-Launch business consultancy providing insight as to how to take product offering to market. Delivered strategy included a multi-faceted approach as to how best to attract business partners & consumers alike

Ongame

Working on a portfolio of sites including Pokerroom.com, Casinoroom.com and Europoker.com (now part of the Bwin Group). I spent 2 years working on SEO programs for these gaming sites that resulted in number one keyword positioning on Google.com for all relevant keywords including "poker" and "online poker" and a rapid increase in daily user sign ups using solely natural search as a marketing strategy. Ongame was sold to Bwin for EU$500m in 2005.

Haymarket Publications

Working with the AutoCar and WhatCar brands, I was responsible for devising online marketing campaigns to be utilised across the automotive properties. This strategy included detailed site content and hierarchical plans designed specifically to increase advertising revenue from key partners. The success of this campaign led to a close working relationship whereby iphone applications were also scoped on behalf of the client.

M&S Money

Acting as technical lead on account for 3 year period

Responsible for the creation and implementation of progressive online marketing strategy.

Focussing on priority product verticals including Credit Card, Personal Loans, ISA’s, and various insurance services.

Overseeing the PPC strategy within my own client team.

National Australia Bank Group

Lead consultative project investigating site ranking and duplicate content issues across multiple web properties.

Samples

A selection of recent SME projects, click the image for further details.

  • ToMeLoveMe
  • Italian Caffe
  • Cumbernauld College
  • La Lanterna
  • Bubbles Bathrooms

Work Experience

Full work experience detailed below; please click on the item heading for further details.

Digital Acquisitions Manager - Betfair Pty Ltd Apr 2011 - March 2012

Reporting to the Senior Marketing Manager, my role is to own the digital acquisition channels of paid search (PPC), eDMs and display media, plus ownership of broader sports based campaigns with exposure to Press "<" TVC Channels.

Head of Online Marketing - 360innovate Jan 2009 - Jan 2011

Brought on to head up the agency’s online marketing offering, I have been responsible for growing the department from the ground up. This has included the creation and implementation of all departmental process, creation of staff training programs and expansion of the agency’s service offering to include Social Media Management, Online Reputation Management and Pay Per Click.

This role has also required me to work particularly closely with both the sales and marketing teams in order to target a higher calibre of client. This has resulted in a number of contract wins including some from the public sector. Since starting with the company, I have been successful in increasing the average clients spend by around 300%.

SEO Consultant / Team Leader - Ambergreen Internet MarketingJul 2003 - Jan 2009

Leading one of three key client teams within the organisation, I was responsible for managing team members consisting of Account Manager, Internet Marketing Consultant, Account Executive and Search Marketing Technician.

Within the consultancy side of this role I was also responsible for the creation, implementation and technical management of the internet marketing strategies for many blue chip clients.

This process involved a significant degree of contact with various levels of the client organisation, thus ensuring all aspects of the business considered and suitable key performance indicators and objectives are properly defined.

Technical knowledge of client sites combined with an in depth awareness of current online marketing channels could then be utilised to devise the most effective strategy to help the client achieve their objectives.

Various Roles - Hospitality Oct 2001 - Mar 2003

During this time I undertook several temporary roles whilst in pursuit of further suitable employment back within the online industry.

Despite the fact that these positions were only a temporary stop gap, I believe they greatly enhanced my ability to interact in face to face business environments. Further details on individual placements can be supplied upon request.

Web Developer & Network Administrator - Argo Internet MarketingJul 2000 - Oct 2001

Extensive pre-launch testing and development of client sites
Optimisation of HTML code
Integration of site with existing Systems (payment processing, shopping cart, intranet)
Web server setup & configuration
Search Engine Submissions & Sourcing of link partners
Monitoring of statistical packages & taking appropriate measures when objectives not being achieved
PERL Programming
Database design
IT Support for clients
Maintenance of the company’s internal Windows NT Network and Linux Server systems

Customer Service Advisor - CAP GEMINI ERNST AND YOUNG Aug 2000 - Jan 2001

First port of call providing helpdesk facilities for customers of One2One mobile phone operator
Frequently called upon to defuse irate customers
Recommended for the role of “handset helpdesk” in recognition of my knowledge of the technology
Taking credit card payments over the phone
Advising on company policy and pricing
Authorising discretionary upgrades
Ability to provide clear and comprehensive directions of use

Testimonials

A selection of nice things that various people have been gracious enough to say about me via Linkedin

Steve Dalgleish - Commercial Director at Lynchpin Analytics

"Andrew is an innovative, trustworthy and well liked employee. I worked with him for 4 years and never heard a bad word said against him. His approach to challenges and problems always brought solutions that also brought benefits to the company. I have no hesitation in recommending Andrew as an employee, manager or consultant"

Paul Allen - SEO, Thomas Cook

"Andrew is a great SEO to have around, he is familiar with common SEO problems and the challenges of getting these projects approved in large corporate environments. His advice in certain projects has been very helpful and valuable."

Carole Swan Marketing Manager, Search Consultancy

"Andrew was our main point of contact at Ambergreen for our SEO work. He has great technical knowledge and always brought good ideas on how we could increase relevant traffic to our site. I would recommend Andrew to anyone looking for expertise on SEO strategy."

Luke Szkudlarek - Online Marketing Consultant, Ambergreen Internet Marketing

"Andrew's online marketing experience is priceless. He is always up to date with the industry standards across multiple arenas including SEO, usability, accessibility and online PR. Andrew is passionate and driven, which makes him a great asset in this growing competitive industry"

Grant Whiteside Technical Director, Ambergreen Internet Marketing

"Andrew was a pleasure to work with. Over the years he grew to understand the big picture of search marketing and how it's just a bit more the vanity of "positions". He understood that the level of knowledge varied from client to client, but was always patient and tried to help them understand the big picture, I wish him all the best in his new role"

Education

Forres Academy 1994 - 2000

3 SCE Higher Grades: English, Computing, Information Systems

8 SCE Standard Grades: Biology, Chemistry, Craft & Design, English, History, Mathematics, Physics, Spanish