Interested in the internet from an early age, I now hold over 12 years experience within a corporate digital marketing enviroment. This experience covers a wealth of highly competitive sectors including Travel, Education, Finance, Retail, Gaming and Recruitment for some of the UK & Australia's best known brands including many globally recognisable companies.

This experience has allowed me to undertake projects delivering on a diverse variety of client needs. These include: acquisition, branding, product development & expansion, market opportunity analysis & competitive intelligence.

Project Highlights

Previous client accounts include Kmart, L'Oréal Group, National Australia Bank Group, PWC, EA Games, Bwin, Thomas Cook, Travel Supermarket, Haymarket Publications, Marks & Spencer, The Scottish Government, Swinburne University, Acquire Learning, Tempur. A small sample of these projects is detailed below (please click on the item heading for further details)

Thomas Cook

Following on previous experience with MyTravel, revenue from non-branded terms increased by 311% as search marketing campaigns were taken to increase Thomas Cook’s natural online presence and cement the company as the leading online travel agent.

Personal experience with Thomas Cook also included being asked down to speak at their internal E-commerce training seminar organised on their behalf by E-Consultancy.


Involved in the entire design process for Dealing with various client management teams as well as creative, design and usability agencies to ensure a seamless site migration and thus an easy transition for both personal & business banking customers.

Authoring of several key consultancy pieces including keyword targeting strategies and competitive analysis.

Presentation of results to senior management teams within various brands: HSBC, HSBC International, HSBC off-shore, Marble, Partnership Card.


Pre-Launch business consultancy providing insight as to how to take product offering to market. Delivered strategy included a multi-faceted approach as to how best to attract business partners & consumers alike


Working on a portfolio of sites including, and (now part of the Bwin Group). I spent 2 years working on SEO programs for these gaming sites that resulted in number one keyword positioning on for all relevant keywords including "poker" and "online poker" and a rapid increase in daily user sign ups using solely natural search as a marketing strategy. Ongame was sold to Bwin for EU$500m in 2005.

Haymarket Publications

Working with the AutoCar and WhatCar brands, I was responsible for devising online marketing campaigns to be utilised across the automotive properties. This strategy included detailed site content and hierarchical plans designed specifically to increase advertising revenue from key partners. The success of this campaign led to a close working relationship whereby iphone applications were also scoped on behalf of the client.

M&S Money

Acting as technical lead on account for 3 year period

Responsible for the creation and implementation of progressive online marketing strategy.

Focussing on priority product verticals including Credit Card, Personal Loans, ISA’s, and various insurance services.

Overseeing the PPC strategy within my own client team.

National Australia Bank Group

Lead consultative project investigating site ranking and duplicate content issues across multiple web properties.


A selection of recent SME projects, click the image for further details.

  • ToMeLoveMe
  • Italian Caffe
  • Cumbernauld College
  • La Lanterna
  • Bubbles Bathrooms

Work Experience

Full work experience detailed below; please click on the item heading for further details.

Account Director - Reprise Media March 2012 - Current

With a $1.8m portfolio revenue target, my role as Account Director is to work autonomously and take responsibility for all facets of client management and ultimately ensure end to end delivery of digital marketing solutions.

As a member of the Reprise Leadership team, I also take an active role in wider management duties including new business pitches, product development & placement, all Melbourne based resource & recruitment.

As a division of Mediabrands, my role within Reprise also requires me to work closely with numerous internal stakeholders in order deliver full integration solutions across shared clients with sister agencies: UM & Initiative (media), Society (social), Mnet (mobile), Cadreon (Trading Desk), Ensemble (creative) and Anomaly (research).

Digital Acquisitions Manager - Betfair Pty Ltd Apr 2011 - March 2012

Reporting to the Senior Marketing Manager, my role was to own the digital acquisition channels of paid search (PPC), eDMs and display media, plus ownership of broader sports based campaigns with exposure to Press & TVC Channels.

Head of Online Marketing - 360innovate Jan 2009 - Jan 2011

Brought on to head up the agency’s online marketing offering, I was responsible for growing the department from the ground up. During my two year tenure, I achieved a 300% increase in client spend. This revenue result was primarily achieved through the creation and implementation of all departmental process, staff training programs, up skilling business development staff and expansion of the agency’s service offering to include Social Media Management, Online Reputation Management and Pay Per Click.

Team Leader / Internet Marketing Consultant - Ambergreen Internet MarketingJul 2003 - Jan 2009

Leading a team of 4, I was responsible for delivery of internet marketing campaigns for a portfolio of Blue-chip clients across the agencies entire product suite: SEM, SEO, Content Strategy & Conversion Rate Optimisation.

Direct reports comprised of Account Manager, Internet Marketing Consultant, Account Executive and Search Marketing Technician.

Various Roles - Hospitality / Digital ConsultancyOct 2001 - Mar 2003

During this time I undertook several temporary roles whilst in pursuit of further employment within the online industry. This search ultimately led to me relocating to Scotland’s Central belt to further my digital career.

Web Developer & Network Administrator - Argo Internet MarketingJul 2000 - Oct 2001

Argo Internet Marketing was my first role in online and one in which saw me working in SEO back when Lycos & Excite were classed as major search engines, and the term “SEO” itself was far from commonplace.

At a time when very few specialist agencies existed I was able to take on a diverse role and fully get to grips with the technical web from early on in my career. Further to website optimisation, technical duties included user testing & development of websites, PERL Programming, monitoring of website analytics, maintenance of the Windows NT network and management of Linux server systems.

I rely on the technical foundation gained in this role to this day.

Customer Service Advisor - CAP GEMINI ERNST AND YOUNG Aug 2000 - Jan 2001

On the phones, I was first port of call providing helpdesk facilities for customers of mobile operator: One2One. This role allowed me to explore my passion for technology while developing customer relations skills, frequently being called upon to deal with account complaints & billing enquiries.


A selection of nice things that various people have been gracious enough to say about me via Linkedin

Steve Dalgleish - Commercial Director at Lynchpin Analytics

"Andrew is an innovative, trustworthy and well liked employee. I worked with him for 4 years and never heard a bad word said against him. His approach to challenges and problems always brought solutions that also brought benefits to the company. I have no hesitation in recommending Andrew as an employee, manager or consultant"

Paul Allen - SEO, Thomas Cook

"Andrew is a great SEO to have around, he is familiar with common SEO problems and the challenges of getting these projects approved in large corporate environments. His advice in certain projects has been very helpful and valuable."

Carole Swan Marketing Manager, Search Consultancy

"Andrew was our main point of contact at Ambergreen for our SEO work. He has great technical knowledge and always brought good ideas on how we could increase relevant traffic to our site. I would recommend Andrew to anyone looking for expertise on SEO strategy."

Luke Szkudlarek - Online Marketing Consultant, Ambergreen Internet Marketing

"Andrew's online marketing experience is priceless. He is always up to date with the industry standards across multiple arenas including SEO, usability, accessibility and online PR. Andrew is passionate and driven, which makes him a great asset in this growing competitive industry"

Grant Whiteside Technical Director, Ambergreen Internet Marketing

"Andrew was a pleasure to work with. Over the years he grew to understand the big picture of search marketing and how it's just a bit more the vanity of "positions". He understood that the level of knowledge varied from client to client, but was always patient and tried to help them understand the big picture, I wish him all the best in his new role"


Forres Academy 1994 - 2000

3 SCE Higher Grades: English, Computing, Information Systems

8 SCE Standard Grades: Biology, Chemistry, Craft & Design, English, History, Mathematics, Physics, Spanish